Bobby
Saunders

 Creative Brand
Strategist

Editorial Video EditingAdvertisingCreative Direction

At a glance

Inside Scoop

Bobby Allen Saunders is an award-winning Art Director originally from London, now thriving amidst New Zealand's stunning landscapes.

After graduating with First Class Honours from the University of the Arts London in 2016 and receiving the Woodgate Stephens Master Printer Award, Saunders gained extensive experience working with a range of prominent brands, from global airlines to local publishers and agencies across three countries. His diverse background enriches his approach to creative projects.

Saunders is known for his innovative thinking and pursuit of new skills, often self-taught. One of his notable personal projects aimed to bridge the gap between those with sight and those with visual impairments. He developed a magazine using non-traditional printing methods that integrated Braille with conventional print practices, earning an award from his university for experimental printing techniques.

If you’re seeking a driven, ambitious, and highly experienced Art Director with a passion for creative solutions, Bobby Allen Saunders is the ideal choice.

Education and Awards

UAL – BA (Hons) Magazine Publishing - 2013-2016
Awarded First Class with Honours.

UAL – Woodgate Stephens Master Printers Award
Awarded for exceptional skills and creativity in experimenting with print techniques.

MPA 2021 – Best re-launch - Fashion Quarterly
Awarded for an effective re-launch, Fashion Quarterly was able to come back with a bang and increase sales by over 30% and currently own over 46% of the industry sector for women's fashion and lifestyle.

MPA 2021 – Best cover  - Fashion Quarterly
Awarded for the best cover in the lifestyle category, Fashion Quarterly's Autumn 2021 issue broke new ground with trans model Te Manahou MacKay and recorded one of the brands best selling issues to date.

Bobby SaundersDesigner & Art Director

DAWN MagazineDAWN was an undergrad project aimed at bringing Braille to print magazines. Through innovative printing techniques, it succeeded and won the Woodgate Stephens Printing award for its creative approach.Client: Undergrad Dissertation
Role: Art Director & Designer
Year: 2016

Bobby SaundersDesigner & Art Director

Fashion QuarterlyFashion Quarterly, New Zealand’s longest-running and most esteemed fashion magazine, revitalized its editorial, photography, design, and brand ethos through ownership changes, cementing its legacy of excellence.Client: Fashion Quarterly
Role: Art Director & Designer
Year: 2020 - 2022

Bobby SaundersDesigner & Art Director

STYLE MagazineFormerly Style and Decor, these brands merged into a unified destination for fashion and home design. With revamped content and covers, the relaunch thrived despite COVID-19 challenges.Client: MiNDFOOD
Role: Art Director & Designer
Year: 2020

Bobby SaundersDesigner & Art Director

D-Photo D-Photo is the go-to for photography enthusiasts, featuring emerging photographers, cutting-edge gear, and industry insights. It celebrates the art and innovation of modern photography.Client: D-Photo/Parkside Media
Role: Art Director & Designer
Year: 2020 - 2022

Bobby SaundersDesigner & Art Director

Discover new season Farmers' AW23 campaign showcased its innovation with a striking presence in retail spaces. Cohesive messaging and visuals seamlessly connected across platforms for maximum impact.Client: Farmers
Role: Art Director & Designer
Year: 2023

Brand Guidelines
In-store execution


Above the line execution

©Forever a work in progressBobby Allen Saunders